The deal between Marvel Studios and Sony Pictures to share the Spider-Man character in the former’s cinematic universe proved two things. One, is that studios can in fact play nice when it comes to sharing huge properties that are worth billions of dollars. Second, in doing so these type of deals can be beneficial for both parties. Marvel gets their most popular comics character on the same screen with characters like Iron Man and Captain America. For Sony, they get some much needed creative assistance in mapping out their own mini-universe, while keeping all profits made at the box office for Spider-Man films, even after Marvel Studios co-funds the production for those films. It’s not difficult to see which studio got the better end of that deal.
The whole point I brought this up is because it has now been revealed to the public that Marvel Studios is once again dealing with another studio to share a comic book character. This time Marvel worked a deal with 20th Century Fox, who owns the X-Men and Fantastic Four properties, for the rights to Ego the Living Planet. That character is set to appear in Guardians of the Galaxy Vol. 2 and will be played by Kurt Russell. In exchange for Ego, Marvel gave Fox permission to properly adapt the character of Negasonic Teenage Warhead, who appeared in this year’s Deadpool.
This could be the start of a great relationship between Marvel Studios and 20th Century Fox. It’ll be near impossible for the X-Men characters to ever go back to Marvel, because of how massive the property has become for Fox, both in terms of recognition and financially. However, the demonstration between both studios to work together, further opens the door for a potential deal for Fantastic Four. Its be proven at least one time in the past three decades that no one knows how to make a proper Fantastic Four movie. With hundreds of characters just sitting on the shelves, Marvel has more than enough to compensate Fox.
I’m not trying to sound like Marvel desperately needs the Fantastic Four property for their universe. They already have plans going as far out as the year 2028. However, I doubt 20th Century Fox is interested in losing any more money on that property. And while they’re not publicly admitting it, Marvel would love to have villains such as Doctor Doom, Silver Surfer, and Galactus in their future plans. That goes for myself and the rest of the Marvel fan base. This deal between Marvel and Fox could only be the beginning…