The past few weeks have seen the beginning of the official marketing campaign for Logan begin. It began with a teaser poster released by star Hugh Jackman and director James Mangold, and has continued with multiple images being released over the last two weeks that reveal story details for Wolverine’s upcoming third standalone movie. That images have included teases as to where the film will be located, first looks at

@mang0ld: “Taken w/ Leica SL, Noctilux 50mm, ISO 1600 1/1000 ƒ1.7 — by JM”

both Boyd Holbrook and Stephen Merchant’s characters, as well as reveal the villains Logan will be facing, the Ravagers. But the latest image is by far the best, as we finally get our first look at Hugh Jackman’s Wolverine/Logan, who has seen quite better days.

Aside from the beautiful look of the image, the most striking aspect is the fact that Wolverine has scars! One of the characters most important powers is his ability to heal, but with Mangold coming out and saying Logan is finally aging and his healing factor isn’t what it used to be, this image is a perfect example of that. Now we’re even more interested in this old man Logan, what he’s been up to, and where he is now. Is he still as feral as he was once, or does he have to go about his business in a different way now that he’s (finally) aging? Many comments against him are that he’s just too damn powerful and no matter what he’s up against, nothing can take him on. Mangold’s idea to diminish his powers and humanize him a bit creates for a very compelling story.

Along with the new image came that announcement that the first trailer will be released some time tomorrow, more than likely early in the morning. A trailer announcement teaser was revealed earlier today, which I’ll post below, but it was featured in black and white. That footage begs the question, could Logan be the first black and white superhero movie? With The Wolverine and now from what we’ve seen on Logan, it’s clear that Mangold’s idea of a superhero movie isn’t your everyday comic book blockbuster, rather small-scale character driven stories. He wants to make a film using superhero characters and their universe, without the superhero elements, and Logan looks like it’s exactly that. Hugh Jackman and the Wolverine character are going to get butts in the seats, no doubt, but that leaves Mangold a great opportunity to provide audiences with a unique take and twist on the genre. And in this case, it’s a post-apocalyptic western starring the X-Men’s most powerful and popular mutant.

Check out the brand new image below, and look back early tomorrow morning as we’ll have the trailer posted as soon as it becomes available! What are you looking forward to seeing? Have you liked everything from Logan so far? James Mangold’s Logan slices its way into theaters on March 3rd, 2017 and stars Hugh Jackman, Patrick Stewart, Boyd Holbrook, Richard E. Grant, Stephen Merchant, and Elizabeth Rodriguez.