Marvel

‘Ant-Man’ Marketing Uses Its Avengers Card

Some new posters have released for Marvel’s upcoming Ant-Man film. As you can see below, the studio is making it clear that Ant-Man is very much involved in the M.C.U, by standing on the shoulders and weapons of familiar characters.

People are calling this a desperate move by Marvel, but I don’t agree with that. These films are so episodic due to their tie ins to the overall universe, and Ant-Man is no exception. I expect references of Stark Industries, the rumored Oscorp involvement, and at least a couple mentions of The Avengers. And speaking of that, the latest TV spot for Ant-Man mentions the team (see below).

Ant-Man is not just a film debuting a new solo character, but will also bridge Age of Ultron to Captain America: Civil War. I can’t wait to see what’s in store come July 17th.

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Categories: Marvel

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