Marvel has done it right for the latest Avengers movie. The first time, Marvel marketed the crap out of The Avengers, trying to sell people everywhere on the idea of superheroes teaming up for one giant movie. And it worked, obviously, as it made a butt load of money. The one thing it did do was drop trailer after trailer, on top of TV spots, showing a bunch of footage, which was ‘just okay’ with a lot of people, because well, everyone wants the footage saved for the theater.
But so far, we have seen two trailers and a TV spot for Age of Ultron, which have all basically been the same footage just mixed up a bit. Which is great! And although we don’t want to see a bunch of footage, we want to see as much as we can without giving anything away. And that’s exactly what this official poster for Avengers: Age of Ultron has done. It’s now around that two month window, so this poster most likely marks the start of its true marketing period. What a great way to kick it off as this poster is pretty freaking badass.
It brings together all of the big heroes that will be featured in Age of Ultron, including the newcomers of Quicksilver, Scarlet Witch, and Vision (even though we still can’t see him). As I said above, it’s pretty badass. Even though it’s just the team assembled together, IT’S THE TEAM ASSEMBLED TOGETHER. It’s been two long years since The Avengers, and even though I’ve known the movie is coming and seen the trailers, this poster is kind of that official mark that in just a few short months we will see Captain America, Iron Man, Thor, and the rest of the Avengers assemble on screen to save the world again. I really can’t stop looking at it; the suits for our older and wiser (hopefully) heroes, new additions to each characters armory, new heroes to join in on the fun, and one dark, terrifying, and awesome villain. TWO MONTHS.
I’d also like to add that I love that Whedon brought the same elements to this poster as the last, having great similarities. I’m a movie fan who loves when franchises keep the same thing going, whether it’s something as simple as a poster or giving titles the same direction (colons or numbers). Here’s a look at the two posters side by side:
Avengers: Age of Ultron lands on May 1st, 2015. Directed by Joss Whedon starring Robert Downey Jr., Chris Evans, Chris Hemsworth, Mark Ruffalo, Scarlet Johansson, Jeremy Renner, Don Cheadle, Aaron Taylor-Johnson, Elizabeth Olsen, Paul Bettany, Cobie Smulders, Anthony Mackie, Haley Atwell, Idris Elba, Stellan Skarsgard, James Spader, and Samuel L. Jackson.